Sr. Content Strategist,

6 months ago
US-CA-San Francisco
Design - Design
US-CA-San Francisco
Requisition Post Information* : External Company Name
Uber Technologies, Inc.
Requisition Post Information* : External Company URL

Uber Overview

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.


For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.


And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.


Job Description

Uber has made more than 500 cities around the world more liveable by building better transportation solutions and providing greater economic opportunity. But this is only the beginning, and we’re looking for top strategic talent to craft user experiences that move people every single day.
As a Content Strategist on the team, you’ll craft marketing and product experiences by crafting clear, meaningful strategy and content that helps our users effortlessly learn more about us and complete the task at hand. You’ll work alongside researchers, prototypers, designers, engineers, and product managers in a fast-paced, rapidly growing, highly collaborative environment. We are deeply user-centric and the challenges we pursue require bold ideas, creative problem solving, obsession with pursuing excellence, and fearlessness and optimism in the face of uncertainty.

What you’ll do:

  • Help set and drive the vision for cohesive product strategy and narratives across multiple digital platforms and sites, touchpoints, and audiences (riders, drivers, B2B, broader product families).
  • Define and impact user models, flows, information architecture, and taxonomies for new and existing sites in order to deliver user-focused experiences. Document standards in frameworks, wireframes, and guidelines.
  • Work closely with researchers to ask the right questions and brainstorm solutions with a strong sense of initiative and follow-through. Take ownership of the deliverables and the words.
  • Partner with the SEO team to align SEO strategy and optimization within the global web content strategy.
  • Partner with our Product and Legal teams for copy reviews and to establish guidelines, and with our Brand team to align and strengthen voice and tone.
  • Advocate for writing and design that supports the content and the user across the organization.

Why you’d be a good fit:

You’re a pro in understanding user needs and meeting them. You’ve contributed to product experiences to make them more intuitive, useful, and delightful. You’ve created great user-focused content strategies for different customer segments. You’ve determined nomenclature for navigation systems, clear headings and CTAs that simplify task flows. You have a deep understanding of UX and how copy and interaction design support one another, and know when something needs words just as much as when it doesn’t.
Your writing means business. Your approach is rooted in bottom-line thinking, using analytics, research, and data to guide creative decisions and support arguments. You are able to drive research needs, align to existing research and lead research efforts. You use content to meet core business objectives and are able to articulate and substantiate your decisions to peers and senior-level executives alike.
You iterate quickly and respect deadlines. When it’s time to get locked in, you know how to move at supersonic speed without compromising quality. You know that rapid iteration and testing are part of the process and necessary for designing excellent user experiences.
You design with words. You play equal parts strategist, editor, designer, researcher, and scientist—using empathy, logic, and hard data to develop messaging hierarchies that communicate exactly the right thing to the right person at the right time.
Your curiosity is contagious. You see words as a powerful tool for connecting to people, and seek to understand who our users by asking the right questions, anticipating needs, and drawing insights from behaviors. You feel a strong sense of ownership and responsibility not just for your deliverables, but to solve problems for people through the lens of language.


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