Senior Trust and Safety Marketing Manager

2 months ago
US-CA-San Francisco
Product - Product
US-CA-San Francisco
Requisition Post Information* : External Company Name
Uber Technologies, Inc.
Requisition Post Information* : External Company URL

Uber Overview

About Uber:


We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.


For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.


And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.


Job Description

About the Role:


The Uber Trust & Safety organization is responsible for further developing, creating and constantly innovating on processes and products to ensure Uber continues to be a safe transportation option for riders and drivers. In addition, the team is responsible for ensuring that the public sentiment of safety is commensurate with how safe the Uber platform truly is. To help us craft this narrative, champion initiatives and execute on winning strategies, we're looking for a standout person who is ready to lead as an embedded Global Senior Marketing Manager.




What You'll Do: 


  • Own audience insights - Lead deep dives into understanding audience insights and industry perspectives for trust and safety, and create strategic connection points based on those actionable inspirations and interpretations.
  • Guide the overall trust and safety brand marketing strategy - Create an inspiring consumer marketing narrative that encompasses existing and future programs, products and processes, and can be used across various cities and audiences. You'll also test and optimize that marketing brand for maximum impact, and often weave together disparate threads, news and ideas into specific, high-impact campaigns.
  • Manage a consistent look and feel - Serve as the main guardian of the Trust & Safety narrative, applying and maintaining global consistency with material and content. See around the corner to evolve the trust and safety voice over time to keep pace with innovation.
  • Drive marketing content - Oversee the creation of safety materials that are strategic to the company, including new research and consumer-facing content that supports the trust and safety brand strategy. Serve as an editor of related marketing content that leverages the safety story.
  • Design and execute new marketing campaigns - Work with PR and Policy teams to champion trust and safety marketing initiatives and partnerships. Lead and influence to ensure great ideas turn into tangible impact.
  • Oversee safety launches with go to market prowess - Build, optimize, and scale marketing strategies for program and product launches. Work closely with global marketing executives (including Growth, Regional and Product Marketing teams around the globe) to ensure seamless and impactful execution that meet joint goals.
  • Make a difference - Passion for creating empathetic, inspiring and innovative marketing for social impact causes.


What You'll Need:


  • At least 10 years of experience in consumer product or brand marketing, ideally with experience in safety, trust, security, crisis response or social impact marketing.
  • A demonstrated history of quickly, yet strategically, making an impact on large-scale societal issues through tailored approaches.
  • Excellent leadership skills and a desire to work hard and lead from the front.
  • Demonstrated experience creating successful and large-scale brand marketing campaigns.
  • A demonstrated ability of turning consumer insights into customer-centric marketing campaigns.
  • A passion for working cross-functionally in a highly collaborative and complex environment.
  • An awesome and optimistic attitude. We work hard, and have a blast doing it.


About the Team: 

We're making cities safer, smarter, and more connected. And we're doing it at a global scale-energizing local economies and bringing opportunity to millions of people around the world.
Uber's positive impact is tangible in the communities we operate in, and that drives us to keep moving forward.

You will drive innovation and smart safety business decisions while setting clear goals to lead a cross-functional team to success. Ensuring safety is a unique challenge worldwide!


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