Regional Senior Media Manager

3 months ago
MX-DF-Mexico City
Department
Marketing - Central Marketing
MX-DF-Mexico City
Requisition Post Information* : External Company Name
Uber Technologies, Inc.
Requisition Post Information* : External Company URL
www.uber.com

Uber Overview

About Uber

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

Job Description

About the role

Uber is hiring a Media Planner to further build out the Offline Media team. This is an exciting opportunity for an experienced Media Manager to develop and execute media strategies in support of our growth in the LATAM.

You will have a consistent track record of developing data-driven media strategies that drive positive return on investment for e-commerce, mobile app companies, or Fortune 100 companies via TV, Radio, OOH & Sponsorship. He or She will think creatively and analytically, provide leadership to junior members on the team, and work across the organization. Additionally, you are able to thrive in a rapidly changing environment. 

Perks

What You’ll Do

  • Develop cross-channel media strategies that support Uber’s growth initiatives in the LATAM while achieving cost metrics
  • Build quarterly and annual media plans and budgets for multiple Uber products and initiatives
  • Recommend spending levels and placement tactics across all media channels
  • Provide leadership to internal team & media partners to drive optimization tactics that consistently improve return on investment without losing sight of growth
  • Cultivate strong and productive relationships with all paid media agencies, sales and technology partners
  • Collaborate across Product, Strategy, Digital Marketing, and Analytics to align media planning and test matrixes
  • Lead media buying conducted by media agencies to ensure the strongest negotiations that result in efficient and effective media purchases in line with strategies and objectives
  • Work with Marketing Analytics team and Offline Channel Managers on all campaign ad hoc analyses, which includes response tracking and campaign reporting.
  • Present and sell through key findings and future plans to key internal partners
  • Accept knowledge of all changing media marketplace conditions, consumer trends, research/measurement evolutions, media tech, and provide expertise internally to keep organization in the know
  • Partner with Analytics team to develop best attribution and media mix modeling
  • Handle media budgets, budget tracking and execution of authorized plans
  • Implement on-going communications with agencies to inspire the best work and ensure a strong feedback loop between Uber and Agencies

What You’ll Need

  • 8+ years of experience in developing, and executing massive scale data-driven campaigns
  • Digital and linear planning background for National brands
  • Both in-house and agency experience would be a plus
  • Ability to synthesize data, make data-driven decisions and balance that with the ‘art’ of media strategy
  • Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners
  • Self-motivated and strong collaborator

 

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