Regional Media Planning

9 months ago
MX-DF-Mexico City
Department
Marketing - Central Marketing
MX-DF-Mexico City
Requisition Post Information* : External Company Name
Uber Technologies, Inc.
Requisition Post Information* : External Company URL
www.uber.com

Uber Overview

About Uber

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

Job Description

About the role

 

Uber is hiring a Media Planning Manager to execute and implement marketing communication strategies that will support Uber’s mission to be the category leader in making “transportation as reliable as running water” in LATAM.

You will have a consistent track record of precisely executing marketing communications strategies for e-commerce, mobile app companies, or Fortune 100 companies.

He or She will think creatively and analytically, and work collaboratively across the organization. Additionally, you are able to thrive in a fast moving environment.

 

 

 

 

Perks

What you'll do

  • Work with Sr. Marketing Manager to drive execution of integrated media campaigns that support Uber’s growth initiatives while achieving critical metrics in the LATAM Region.
  • Work with agency and digital channel managers to ensure that plans are executed as developed
  • Review plans and schedules submitted by agency and digital channel managers to ensure they meet campaign objectives
  • Drive weekly, monthly, quarterly optimization tactics that consistently improve each offline channel’s value without losing sight of growth
  • Work with Advertising Operations team to ensure agency partners are sending / receiving data to feed dashboard
  • Foster strong and productive relationships with all paid media agencies, sales and technology partners
  • Work with Marketing Analytics team on all campaign ad hoc analyses, which includes response tracking and campaign reporting.
  • Work with Program Managers to drive creative pipeline for any creative and promotional assets, including: (a) creative approval process (b) encoding / traffic (c) legal approval
  • Own and manage invoice reconciliation process
  • Act as liaison between agencies and Uber finance team to ensure vendor invoices are tracked and submitted for payment
  • Track all incoming invoices and credit memos versus budget
  • Ensure costs are allocated appropriately across regions
  • Embrace knowledge of all changing media marketplace conditions, consumer trends, research/measurement evolutions, media tech, and provide expertise internally to keep organization in the know
  • Lead media budgets, budget tracking and execution of authorized plans
  • Implement on-going communications with agencies to inspire the best work and ensure a strong feedback loop between Uber and agencies

What you'll need

  • At least 4 years of experience in executing multi-channel campaigns
  • Digital and linear planning background for national brands
  • Both in-house and agency experience would be a plus
  • Ability to synthesize data, make data-driven decisions and balance that with the ‘art’ of media strategy
  • Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners
  • Self-motivated and strong collaborator

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