UberEATS, Brand Manager (Strategy & Campaigns)

9 months ago
IN-Kolkata
Department
Marketing - Local Marketing
IN-Kolkata
Requisition Post Information* : External Company Name
Uber Technologies, Inc.
Requisition Post Information* : External Company URL
www.uber.com

Uber Overview

About Uber

 

Uber is evolving the way we move around the world, and by seamlessly connecting consumers to businesses through our apps, we make cities more accessible. With UberEATS, we’re building Uber’s newest and fastest growing business, spanning 60 cities across all six continents in just over a year. Today, UberEATS is available in Tokyo, Taipei, Hong Kong, Singapore, Bangkok, Sydney, Perth, Brisbane, Adelaide, and Melbourne -- and we’re just getting started.

 

Job Description

About the Role

We’re looking for a passionate Marketing Campaigns Manager, UberEATS to help bolster Uber’s brand presence and attract new customers through exciting and innovative marketing campaigns. As part of the UberEATS India team, you'll shape and deliver initiatives that builds awareness, consideration and usage of UberEats service among millions of consumers in India.

The ideal candidate will have a strong ability to think strategically and analytically about business and product opportunities, and a demonstrated track record of delivering innovative consumer marketing campaigns. A keen sense of ownership, speedy execution, and scrappiness/hustle is a must.

 

Perks

What you’ll do

  • Develop, launch and track high-impact integrated campaigns across digital, offline above the line and below the line channels
  • Define and implement a framework to identify and prioritise strategies and campaigns across the country for both rider and driver marketing
  • Drive marketing strategy to achieve city perception and business goal
  • Implement the go to market strategy for new product launches (e.g. set investment, drive go to market plans, establish strategies, etc)
  • Liaise with the regional teams to implement global campaigns, leverage best practices and circulate winning homegrown initiatives

What you’ll need

  • 3 - 7 years of relevant work experience with a consistent track record of highly successful consumer product marketing leadership
  • A great passion for consumer experiences, with a demonstrated ability to utilize consumer research and data to derive actionable insights and inform marketing planning
  • Strong understanding of India’s consumer trends and media landscape
  • A strong background in measured consumer campaigns with a mix of digital and offline experience
  • Ability to project-manage and multitask at scale, working with cross functional groups and external third parties as required
  • Eye for creative quality and great attention to detail
  • Great communication and interpersonal skills to work effectively across multiple teams in an ambiguous, fast-changing environment

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