Acquisitions Marketing Manager, UberEATS - Thailand

1 month ago
TH-10
Department
Operations & Launch - City Operations
TH-10-
Requisition Post Information* : External Company Name
Uber Technologies, Inc.
Requisition Post Information* : External Company URL
www.uber.com

Uber Overview

Uber is evolving the way we move around the world, and by seamlessly connecting consumers to businesses through our apps, we make cities more accessible. With UberEATS, we’re building Uber’s newest and fastest growing business, spanning 60 cities across all six continents in just over a year.

 

Today, UberEATS is available in Tokyo, Taipei, Hong Kong, Singapore, Bangkok, Sydney, Perth, Brisbane, Adelaide, and Melbourne -- and we’re just getting started.

 

Job Description

The right person will be comfortable in an fast-paced growing environment, loves solving problems and can thrive in a startup culture. This role is all about bringing UberEATS to the masses. Are you an Acquisitions Marketing authority (AMM) with knowledge of Bangkok? Read on…

 

THE ROLE

  • The Acquisitions Marketing Manager is responsible for driving the new UberEATS consumers and suppliers acquisition marketing strategy in the country (budgeting, multichannel planning and return on investment optimisation, reporting)
  • Motivated by hitting and exceeding bold First Order growth and value targets
  • The position demands strong analytical, planning and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximise resonance with target audiences
  • A teammate who can work in a matrixed regional/country organisation, is passionate about growing and engaging our community of UberEATS consumers and suppliers, and can effortlessly switch back and forth between planning & execution.

 

 

WHAT YOU'LL DO

  • Build (annually) and refresh (quarterly) the country UberEATS user acquisition go-to-market plan, including the evergreen channel mix and episodic campaign flights, based on the country GM’s total and first order growth targets and budgets
  • Use market research and audience insights to think creatively about segmenting, targeting and reaching potential customers with the appropriate channels and messages, and ensure creative validation through testing
  • Work closely with the Singapore-based Digital Center of Excellence where regional digital channel managers will execute online marketing against mutually agreed digital acquisition goals. You will surface opportunities and suggest new digital channels, submit bottom-up and execute top-down online tests, localise messages and creatives for local relevance, track performance to spot optimisation opportunities. You will be responsible for the incubation and execution of local greenfield digital channels and partnerships.
  • Lead offline acquisitions, focusing on high-impact tests and scaling across above- and below-the-line channels with a view to integrate winning channels into your always-on strategy (e.g. radio, press, out of home, direct mail, feet on the street…)
  • Work closely with the country marketing brand & campaigns teams to ensure acquisition channels are properly brought to bear into integrated marketing campaigns
  • Track and report on Performance KPIs across all acquisition channels to optimise ROI, including highlighting potential investment tradeoffs between all CPA-based activities (Paid Marketing, Partnerships/Co-marketing, Referrals, Promotions…)
  • You will work collaboratively and cross-functionally with the local and regional Marketing and Ops groups to ensure successful execution of marketing programs as one team.

 

 

WHAT YOU'LL NEED

  • Experience in driving fast user growth for a direct-to-consumer or large scale B2B SME online subscription product/service
  • Shown, successful track record in acquisitions marketing online and offline, nurturing and conversion, while handling against bold CPA and revenue goals
  • High proficiency in planning, budgeting and multichannel ROI optimisation supported by excellent analytical skills
  • Demonstrated ability to prioritize, self-start, contribute in high demand situations, and meet tight deadlines
  • Highly organized, creative and critical thinker
  • Understanding of the local digital and offline media landscape
  • Comfortable working in an entrepreneurial environment
  • Excellent written and verbal communication skills

Perks

 

 

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