Paid Social Manager, UberEATS LatAm

8 months ago
MX-DF-Mexico City
Department
Marketing - Central Marketing
MX-DF-Mexico City
Requisition Post Information* : External Company Name
Uber Technologies, Inc.
Requisition Post Information* : External Company URL
www.uber.com

Uber Overview

 

About Uber

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

 

 

Job Description

About the role

The UberEverything team is building Uber’s next set of businesses; whether it’s delivering food within 10 minutes with UberEATS or sending things across town with UberRUSH, you will be involved in some of the new exciting business lines coming out of Uber.

In this role, you will be responsible for building out new acquisition strategies and experimenting for new growth levers.

Uber is looking to further build out its performance marketing team with a paid social marketing manager to help grow UberEATS in the LATAM region.  The ideal person for this role has had a very clear paid social background and knows how to stay ahead of industry trends.

Perks

What you'll do

  • Manage daily execution of paid social campaigns across Facebook & Twitter etc..
  • Setup & execute paid social acquisition campaigns across the region
  • Work on daily reporting & bid and budget optimization to improve the return on investment of your campaigns
  • Constantly be testing - A/B test landing pages, ad copy testing
  • Keep up to date with paid social best practices and strategies
  • Work closely with Facebook & Twitter teams to develop and test new ad formats, targeting strategies, etc
  • Give support to other team projects and initiatives, remaining flexible and willing to commit

What you'll need

  • At least 4 years of experience in dedicated paid social performance marketing is expected, but we will consider candidates with less experience if they meet our other requirements
  • Excellent analytical skills with multivariate testing experience
  • Familiar with CPA, CPC, CPM, ARPU and LTV
  • Ability to set goals and execute under tight deadlines
  • Language – English and Spanish
  • Experience in/around a start-up or mobile culture a plus - i.e. you can adapt to quick changes within both the company and mobile industry
  • An understanding of the nuances of both the demand and supply side of a marketplace also a plus

 

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