Paid Search Manager, UberEATS LatAm

8 months ago
MX-DF-Mexico City
Department
Marketing - Central Marketing
MX-DF-Mexico City
Requisition Post Information* : External Company Name
Uber Technologies, Inc.
Requisition Post Information* : External Company URL
www.uber.com

Uber Overview

About Uber

 

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

 

Job Description

About the role

 

UberEATS is our new food delivery platform, that makes getting great food from your favourite local restaurants as easy as requesting a ride. The UberEATS app connects you with a broad range of local restaurants and food, so you can order from the full menus of your local favourites whenever you want.

 

This is a unique opportunity we need a highly motivated self-starter who thrives in a team environment and is excited to build and support a new business within Uber. You will work on a regional scale to help grow Uber's business and analyze marketing strategy through executing new strategies and partnering to add new customers and companies to the UberEATS ecosystem.

Perks

What you’ll do:

  • Manage daily execution of paid search campaigns
  • Conceptualize and implement optimization strategies and tests for SEM campaigns
  • Keep up to date with paid search best practices and strategies
  • Hands-on bid optimization to meet and exceed volume and return on investment targets
  • Build and execute keyword expansion plans
  • A/B test landing pages, messaging and multiple user experiences
  • Support other team projects and initiatives, remaining flexible and willing to commit

What you need:

  • A minium of 4 years of experience in dedicated paid search engine marketing is expected, but we will consider candidates with less experience if they meet our other requirements
  • Excellent analytical skills with multivariate testing experience
  • Familiar with CPA, CPC, CPM, ARPU and LTV
  • Language skills – English & Spanish
  • Experience working with LATAM regions in marketing and a knowledge of the LATAM media landscape and partners
  • Ability to set goals and execute under tight deadlines
  • Experience in/around a start-up or mobile culture a plus - i.e. you can adapt to quick changes within both the company and mobile industry
  • An understanding of the nuances of both the demand and supply side of a marketplace also a plus

 

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