Direct Marketing Manager - Sub Saharan Africa

ZA-Johannesburg
Department
Marketing - Local Marketing

Uber Overview

About Uber

 

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

 

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

 

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

 

Job Description

About The Role

 

We’re searching for a customer obsessed individual who will be responsible for:

  • Increasing engagement with the Uber brand by more regular but sensible exchange with riders across Sub-Saharan Africa (SSA)
  • Conceptualisation, planning, development and execution of Rider Lifecycle campaigns across multiple channels including email, In-app, SMS, Push notifications

 

Still interested? Keep reading

Perks

What You’ll Do

 

  • Work closely with market research & insights teams to understand customer segmentation / behaviour & identify consumer insights to leverage in lifecycle marketing
  • Design initiatives to collect customer data to enrich customer profiles and  improve personalisation of engagement initiatives
  • Do in-market visits across our diverse cities to gain an understanding of social norms and explore ways of bringing a local spin to our marketing efforts
  • Develop and execute experiments to identify automation and optimisation opportunities
  • Generate, analyse, and interpret data for campaigns
  • Jam with Marketing Analytics to establish KPI’s and analyse campaign results with the aim of continuously refining strategies
  • Summarise analytics and present post mortem performance to Stakeholders providing thought leadership and optimisation recommendations
  • Keep abreast of consumer trends especially those pertaining to Direct marketing and emerging b2c communication channels
  • Collaborate with the Marketing team and work closely with our policy, communications, product, and business development teams for strategic campaigns

 

 

What You’ll Need

 

  • Minimum 3 years experience planning and launching lifecycle campaigns
  • An analytical mindset with experience in translating data into relevant insights and world class engagement campaigns
  • Experience creating and sending large-scale communications
  • Proven project management with the ability to develop and manage multiple projects
  • Familiarity with CRM or some other form or database management
  • Experience with A/B testing, messaging, and post-campaign analysis
  • Knowledge of HTML / CSS is a plus 
  • Ability to balance a rigorous attention to detail with swift execution

 

 

About The Team

 

The Regional Customer Relationship Management team is responsible for the definition and implementation of automated tools and processes to deliver driver and rider communication throughout their Uber lifecycle. Through experimentation and collaboration our team pilots new mechanisms, produces campaigns, oversees cross-channel execution, tracks performance, creates data flows for campaign automation and provides input on global technology plans to ensure support of SSA’s needs.  

 

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