CRM Marketing Manager, UberEATS

7 months ago
US-CA-San Francisco
Marketing - Central Marketing
US-CA-San Francisco
Requisition Post Information* : External Company Name
Uber Technologies, Inc.
Requisition Post Information* : External Company URL

Uber Overview

About Uber


We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.


For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.


And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

Job Description

About the Role


We’re looking for a rock star CRM Marketing Manager to help bolster Uber’s brand presence and attract new riders and driver-partners. As a member of the Eats communications team, the right person will be comfortable in an environment requiring flexibility and initiative, able to operate and coordinate across multiple teams, and can thrive in a fast-paced, growing culture. You should be a proven innovator and marketing expert, ready to build Uber campaigns that can match our rapidly growing global brand. 


What you'll do

  • Work with a cross functional team to develop lifecycle marketing strategies that engage hundreds of millions of users across the globe
  • Work closely with market research & insights teams to understand consumer segmentation / behavior & identify consumer insights to leverage in lifecycle marketing
  • Work closely with the experimentation team on measurement frameworks, test design, planning, and analysis
  • Work with our deployment, content and creative teams to design and launch complex automated campaigns using our internal and external tools
  • Work closely with our policy, communications, product, and business development teams to ensure communications are on-brand and impactful
  • Work closely with our local marketing teams to ensure messaging is relevant and impactful in our hundreds of global cities around the world
  • Playbooking and documentation, keeping in mind that the learnings from today will pave the way for growth in the region and other markets around the world


What you'll need

  • At least 5 years experience planning and launching lifecycle campaigns with demonstrable results
  • Excellent project management and communication skills
  • Hands-on experience with an email or CRM platform
  • Experience with A/B testing, messaging, and post-campaign analysis
  • Ability to balance a rigorous attention to detail with swift execution
  • A bachelor's degree or equivalent experience. MBA is a plus
  • A self-starting attitude-ready to embrace opportunities to make an impact without needing to be told
  • Ability to thrive in a fast-paced, collaborative team environment
  • Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities
  • You can prioritize high-impact activities and keep complicated projects moving forward


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