CRM, Driver Lifecycle Marketing Manager

6 months ago
MX-DF-Mexico City
Marketing - Central Marketing
MX-DF-Mexico City
Requisition Post Information* : External Company Name
Uber Technologies, Inc.
Requisition Post Information* : External Company URL

Uber Overview

About Uber


We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

Job Description

About the Role


We are looking for a CRM, Driver Lifecycle Marketing Manager based in Mexico City, focused on Spanish-speaking Latin America. You will work closely with internal stakeholders by leading projects, processes, campaigns and experiments.


What you’ll do


  • Take data driven approach to plan, analyze and optimize driver activation, engagement and reactivation campaigns
  • Develop analytical frameworks and metrics to measure ongoing business performance, understand key drivers, improve campaign effectiveness
  • Create campaign performance dashboards to report key metrics with the ability to drill down by city and segment level performance.
  • Identify actionable insights and recommendations to support strategic decision making.
  • Use tools such as Excel and Tableau to work efficiently at scale.
  • Develop e-mail marketing strategies that engage millions of users across the globe
  • Set-up and deploy complex automated communications within ExactTarget, SendGrid and proprietary internal comms tools
  • Work closely with our policy, communications, product, and business development teams for strategic campaigns

What you'll need


  • A minimum of 4 years of experience, but we will consider candidates with less experience if they meet our other requirements
  • Familiarity with CRM or some other form or database management
  • Experience with A/B testing
  • Strong SQL skills
  • Strong data visualization skills. Experience creating dashboard reporting in Tableau or a similar visualization tool a plus
  • Balance attention to detail with swift execution
  • Experience creating and sending large-scale email campaigns and strong knowledge of HTML / CSS
  • Moving quickly and executing to allow for continual iteration is a core competency of our team


About the Team


As a member of the Regional team, you will help the strategic decision-making process and support operational excellence throughout the region for the ride sharing business.



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