Paid Social - Sr. Marketing Manager - Mexico City

6 months ago
MX-DF-Mexico City
Department
Marketing - Central Marketing
MX-DF-Mexico City
Requisition Post Information* : External Company Name
Uber Technologies, Inc.
Requisition Post Information* : External Company URL
www.uber.com

Uber Overview

About Uber

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.


Job Description

 

About the Role

 

We're looking for a social advertising rock star to join the Growth Marketing team and help us scale our paid acquisition efforts as we grow in hundreds of cities worldwide.

 

As member of the digital marketing team, the right person will be comfortable in an "all hands on deck" environment, able to operate and coordinate across multiple teams, and can thrive in a startup culture.

 

Perks

What you´ll do:

  • Manage daily execution of paid social campaigns across Facebook & Twitter.
  • Setup & execute paid social acquisition campaigns across cities.
  • Work on daily reporting & bid and budget optimization to improve the return on investment of your campaigns.
  • Constantly be testing - A/B test landing pages, ad copy testing.
  • Keep up to date with paid social best practices and strategies.
  • Work closely with Facebook & Twitter teams to develop and test new ad formats, targeting strategies, etc.
  • Support other team projects and initiatives, remaining flexible and willing to commit.

 

What you´ll need:

  • Minimum 2-4 years of experience in dedicated paid social performance marketing.
  • Excellent analytical skills with multivariate testing experience.
  • Familiar with CPA, CPC, CPM, ARPU and LTV.
  • Language skills - Spanish, Portuguese.
  • Experience working with LATAM regions in marketing and a knowledge of the LATAM media landscape and partners.
  • Ability to set goals and execute under tight deadlines.
  • Experience in/around a start-up or mobile culture a plus - i.e. you can adapt to quick changes within both the company and mobile industry.
  • An understanding of the nuances of both the demand and supply side of a marketplace also a plus.

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