Marketing Lead, Developer Platform

6 months ago
US-CA-San Francisco
Product - Product
US-CA-San Francisco
Requisition Post Information* : External Company Name
Uber Technologies, Inc.
Requisition Post Information* : External Company URL

Uber Overview

About Uber


We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next. 

Job Description

The Role


As the Product Marketing Lead for the Uber Developer Platform, you will envision and execute on a growth and go-to-market strategy for Uber among the developer community. You’ll work to grow adoption of tools and APIs that drive meaningful business outcomes for our developers, increase the number of developers building on our platform, and build a brand that developers love.


Your role will include developing an overarching marketing strategy that spans the full spectrum of API developers, from the world’s largest and most influential brands to the smallest innovators working on exciting new businesses. You’ll conceive and execute marketing campaigns which drive measurable business outcomes. You’ll partner closely with the product, engineering, and design leads to define the vision and roadmap for Uber’s developer products in the future.


You’ll get to do it all while working on one of the most fun and fast-moving teams at Uber. Come join us!




Qualifications & Requirements

  • Minimum 5+ years combined product and growth marketing experience delivering highly successful user acquisition and engagement strategies. Previous developer marketing experience is a plus.
  • Finger-tippinesses with data: You just go get the data you need and can whip it into an insightful story with no help. You know how to leverage data to make decisions and drive growth. You have experience running rigorous multivariate testing.
  • Top-notch at market research: You’re a truth-seeking missile. You know your market, customers and competition better than anyone, and you integrate this information into your growth strategies.
  • Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium.
  • A “driver” personality: You’re biased toward action, a great collaborator and master disambiguator/simplifier. You never stop pushing towards clarity and delivery.
  • Scary-good at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy and effective content strategy. You can also play copywriter.
  • Grittiness: You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away.
  • True passion for Uber’s mission and the company’s hybrid technology / operations nature.
  • A computer science undergraduate degree or equivalent plus hands-on software engineering experience is preferred, but not required.


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