Email & Mobile Campaign Manager, CRM - APACx

SG-Singapore
Department
Marketing - Central Marketing

Uber Overview

About Uber


We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

Job Description

About the Role

 

As an Email and Mobile Campaign Manager, you will be a proven innovator and channel expert, ready to build campaigns that will convey our rapidly growing global brand. With the opportunity to operate and coordinate across multiple teams, you will be responsible for influencing process and messaging of our initiatives on the country and regional level.  As our business continues to grow efficiency is key and our Campaign Managers continuously work to optimize processes, build in automation and set strategy around the structure of our campaigns in APAC.

Perks

What You'll Do

 

  • Develop email and mobile marketing campaigns that engage millions of users across APAC.
  • Set-up and deploy complex automated communications within ExactTarget and other email platforms
  • Ensure messaging is 100% accessible to everyone on both web and mobile.
  • Manage the schedule of deployment to optimize user response and actively manage target lists.
  • Generate, analyze, and interpret campaign data
  • Build structures, process, and guidance to increase operational efficiency

 

What You'll Need

  • Minimum of 3 years experience creating and launching email campaigns using a leading ESP such as ExactTarget, Responsys, CheetahMail, Campaign Monitor, or similar platform.
  • Knowledge of SQL required.
  • Experience creating and sending large-scale email campaigns.
  • Familiarity with CRM or other form of database management.
  • Experience with A/B testing
  • Bachelor’s degree or equivalent experience
  • Ability to balance attention to detail and swift execution

 

About the Team

 

The Regional Customer Relationship Management team is responsible for the definition and implementation of automated tools and processes to deliver driver, rider and eater communication throughout their lifecycle. Through experimentation and collaboration our team pilots new mechanisms, produces campaigns, oversees cross-channel execution, tracks performance, creates data flows for campaign automation and provides input on global technology plans to ensure support of APAC’s needs.  

Options

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