Marketing Manager (Analytics) - Greece

4 months ago
GR-Athens
Department
Marketing - Local Marketing
GR-Athens
Requisition Post Information* : External Company Name
Uber Technologies, Inc.
Requisition Post Information* : External Company URL
www.uber.com

Uber Overview

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

 

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

Job Description

Data and analytics are at the heart of Uber. As we scale our operations in Athens, we’re looking for an analytical Marketing Manager to help us optimise our marketing investment, both across our rider and partner-driver base.
 
The right person for this role possesses a real passion for improving techniques, processes, tracking, analytical insights and technology used by marketing to achieve our bold goals. This person will help address the complex challenges of experiment design, marketing effectiveness, contact strategy, ROI, customer behavior and channel effectiveness.

Perks

What You'll Do

  • Drive analysis on important strategic decisions to optimize our marketing investment, both across riders and partner-drivers
  • Understand the funnel and set concrete KPIs to improve engagement and retention driving continuous improvement of our operations
  • Build, maintain, and communicate detailed reporting models across all local stakeholders
  • Take ownership of all BTL marketing campaigns, from design to execution
  • Track, monitor and report on key metrics across channels
  • Partner with the Brand and Comms teams to ensure high quality of messaging
  • Track and monitor past and current campaign performance and user behaviour to recommend strategies and campaigns that will increase engagement
  • Play an integral role in developing clear lifecycle strategies and processes that could potentially bring consistency and efficiency in the subregion
  • Work closely with our regional and HQ Marketing, Operations and Growth Marketing teams to stay ahead of the latest tools, insights and best-practices, both internally and externally

What You'll Need

  • At least 4 years of relevant analytical experience gained in growth marketing, business intelligence, S&P or consulting
  • Bachelor's degree in Business / Economics, Engineering, Statistics or similar quantitative field
  • Strong data management (SQL/R) and visualisation (Tableau) skills.
  • Experience executing and A/B testing large-scale marketing campaigns; HTML / CSS is a plus.
  • Data-driven decision making mentality and sound business judgment through strong analytical thinking
  • Startup (all-hands-on-deck) approach

 

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