Paid Marketing Manager - Uber for Business

4 months ago
US-CA-San Francisco
Marketing - Central Marketing
US-CA-San Francisco
Requisition Post Information* : External Company Name
Uber Technologies, Inc.
Requisition Post Information* : External Company URL

Uber Overview

About Uber

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.


For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.


And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.


About the Team

Uber for Business builds products to make Uber the default choice for their business transportation needs at the employee, company, and customer level. Our business clients are an important audience for all of our products from our business platform that allows companies to easily adopt Uber for their business travel needs, to Uber Central that enables businesses to provide rides for their customers, and UberEVENTS that give businesses to ability to provide transportation to groups of people for things like conferences, and recruiting.  


To accomplish these goals, we're looking for a online advertising rock star to help grow the demand for Uber for Business and help us scalable paid acquisition channels to get there. As member of Uber for Business marketing team, the right person will be comfortable in an an environment requiring flexibility and initiative, able to operate and coordinate across multiple teams, and can thrive in a fast-paced, growing environment.


What You'll Do

  • Contribute to the acquisition and growth targets for the Uber for Business marketing team by working with Product Marketing, Content, and Event managers and rebase budget and acquisition targets every quarter
  • Work the marketing managers across regional offices to review results, best practices, messaging, and strategic approach, as well as localization and creative development as needed
  • Help leverage customer insights learnings, and think creatively about how to segment, target and reach potential customers and ensure validation through testing
  • Explore new marketing channels, ad formats, and strategies while evaluating, prioritizing, and testing based on opportunity size
  • Launch, optimize, and manage the daily execution of online paid channels, with a focus on paid social channels such as Facebook and Linkedin, as well as Adwords and Display
  • Closely monitor, measure and report on acquisition marketing budget and growth through daily reporting & bid and budget optimization, and A/B testing to improve the ROI of your campaigns


What You'll Need:

  • Minimum 3 years of experience in dedicated performance marketing, with focus on paid social  Facebook, Linkedin, and Twitter
  • Excellent analytical skills with multivariate testing experience and multi-touch attribution models
  • Familiar with CPA, CPC, CPM, ARPU and LTV
  • Ability to set goals and execute under tight deadlines
  • Experience in/around a fast-paced, growing environment is a plus - i.e. you can adapt to quick changes within both the company and mobile industry
  • An understanding of B2B marketing is a plus


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