Research & Insights Lead, Vietnam

VN-hn-Hoan Kiem District
Operations & Launch - City Operations

Uber Overview

About Uber

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

Job Description

About the Role


As a Research and Insights Lead for Vietnam, you will be responsible for generating insights that push our business forward and bring customer obsession to the forefront of everything we do. From developing holistic research plans to executing projects, you will get to cover all facets of research, including: qualitative, quantitative, and advanced analytics.  Some of the areas of focus include drivers, riders, other consumers, and overall stakeholders. Overall, the insights and actions taken will help our Regional Marketing team build powerful Uber experiences, in both digital and offline environments.


What You’ll Do


  • Establish market research and insights
  • Understand product usage, brand health and reputation, as well as media impact and effectiveness across our key products
  • Be a data-driven influencer for regional strategy, advocating new directions in product, brand and communications to maximize our marketing’s impact and ROI
  • Create process for consumer research, from methodology to vendor partnership selection and management
  • Build and execute qualitative and quantitative research plans
  • Lead the synthesis and actionable integration of research conclusions into our media optimisation, campaign creation, driver/rider engagement and retention programs
  • Foster collaboration across regional and local project groups


What You’ll Need


  • Minimum of 7 years experience
  • Excellent written and verbal communication skills
  • Ability to manage cross-functional stakeholders
  • You are willing to travel 50% of the time
  • Experience with market research, insight development, media effectiveness, and data-driven brand and communications strategy
  • Ability to transform insights into actionable recommendations to support creative marketing campaigns (digital, social, offline ATL, BTL)
  • Experience with Asia-Pacific markets, consumers and media landscapes


Bonus Points If


  • Proficient in additional regional languages are a plus


About the Team


As part of the larger Regional Marketing Team, our in country Marketing team is responsible for creating, implementing and managing city and country wide campaigns. Vietnam’s team uses multidisciplinary approaches to map audience behaviours to accelerate our innovation and growth. As regional collaboration is pivotal, our team is constantly working with others to implement innovative initiatives that will have the best outcome for our riders and drivers.



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