Head of Regional Marketing - Latin America

3 months ago
MX-DF-Mexico City
Department
Marketing - Central Marketing
MX-DF-Mexico City
Requisition Post Information* : External Company Name
Uber Technologies, Inc.
Requisition Post Information* : External Company URL
www.uber.com

Uber Overview

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

Job Description

 

We are looking for a Head of Regional Marketing to spearhead our strategy, build the team, and execute our end-to-end marketing efforts across the region. This will include securing major partnerships, executing large scale campaigns, managing a customer retention strategy, and overseeing massive performance marketing efforts.

You’ll come with a track record of building teams and systems tied directly to the bottom line results of the organization. In addition, this role is responsible for developing data-driven acquisition and retention strategies, and utilizing a variety of channels to execute them, so we’re looking for thought leaders who have experience with the latest and most innovative marketing tools.

 

 

Perks

What you'll do:

 

  • Build a world class marketing team: You will be responsible for building out a marketing team to execute Uber’s marketing strategy in the region. You’ll identify and recruit top talent for our regional partnerships, campaigns, and rider retention teams and lead them to drive the continued growth of Uber’s business.
  • Bring new customers to the Uber platform: We’ve seen rocketship growth to date, but there are still plenty of people in all of our markets that have yet to try Uber. You’ll identify the segments that represent an opportunity, lockdown and leverage major partners that put us in front of those segments, and develop engaging experiential marketing and communications campaigns that convince those people to try their first ride/drive with Uber.
  • Engage our existing rider base: We want Uber to become a daily part of life for our users, and we never want the Uber experience to stop feeling like magic. You’ll oversee development of highly customized engagement messaging to drive more frequent use and craft campaigns that regularly surprise and delight our user base.
  • Tell the Uber story: You’ll work closely with our comms team to define the Uber narrative and help make sure it is told consistently and repeated frequently in all of our communications. You’ll make sure that all of the communities in which we operate know about the convenient and reliable Uber brings to cities.
  • Add a marketing lens to all of our regional operations: Crafting a clear message, leveraging partnerships, developing customer lifecycle campaigns - these needs don’t just exist on the rider side of our business. You’ll work closely with our operations teams, strategy, and others, using your marketing expertise to help elevate their efforts to the next level.

What you'll need:

  • At least 8 years of deep, hands-on management experience ideally as a CMO or Head of Marketing.
  • Experience managing functions that include combinations of the following: marketing, analytics, partnerships, lead generation, customer loyalty and retention, brand management, and project management.
  • Experience executing and managing multi-pronged marketing campaigns including: online marketing, product marketing, customer retention, brand management, public relations, direct marketing, and business development.
  • Experience overseeing market research and segmentation, and developing targeted customer acquisition and engagement strategies.
  • Strong organizational skills, excellent communication skills, effective marketing-related writing skills, and the ability to thrive in an extremely fast paced environment.
  • A track record of having built and managed one or more successful marketing organization(s.)
  • Superior analytical skills, both quantitative and qualitative.

Bonus Points:

  • Experience in B2C technology marketing a plus, but not necessarily required.

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