Brand Manager, Driver

IN-Gurgaon
Department
Marketing - Central Marketing

Uber Overview

About Uber

 

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

 

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

 

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

Job Description

As part of our Marketing Strategy and Campaigns team, you'll have the opportunity to shape and deliver on a strategy that drives usage of Uber among millions of consumers in India. We're looking for a seasoned consumer marketing professional who is passionate about innovative campaigns that drive business and brand metrics.

 

The ideal candidate will have a strong ability to think strategically and analytically about business and product marketing opportunities. This person should be comfortable in an "all hands on deck" environment, loves solving challenging  problems and can thrive in a startup culture.

Perks

WHAT YOU'LL DO:

  • Define and implement a framework to identify and prioritise strategies and campaigns across the region for driver marketing
  • Devise near and long-term strategies to grow Uber’s cities
  • Drive actionable insights to inform product and marketing strategy (e.g. user and competitive research)
  • Drive marketing strategy to achieve new driver  acquisition and retention goals (e.g. set goals, define positioning, etc)
  • Drive go to market strategy for Uber products  (e.g. set investment, drive go to market plans, establish strategies, etc)
  • Co-develop high impact local campaigns through innovative channels the with city teams 
  • Educate local teams on marketing strategy, campaign briefs and reports

 

WHAT YOU NEED TO KNOW/HAVE:

  • 6-8 years of relevant work experience with a proven track record of highly successful consumer/product marketing leadership
  • A strong track record in consumer marketing with a mix of digital, offline and BTL experience and proven creative excellence
  • Ability to develop strategy and business plans
  • An ability to effectively provide input on creative development from a local market perspective without compromising on the speed of execution
  • Knowledge of the digital and mobile app landscape
  • Great communication and interpersonal skills to work effectively across multiple teams in an ambiguous, fast-changing environment
  • Passion for consumer experiences, with a demonstrated ability to utilize consumer research and data to drive actionable insights to inform marketing strategy

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