Search Engine Optimization Lead, APACx

3 months ago
SG-Singapore
Department
Marketing - Central Marketing
SG-Singapore
Requisition Post Information* : External Company Name
Uber Technologies, Inc.
Requisition Post Information* : External Company URL
www.uber.com

Uber Overview

About us

 

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 500 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

 

For the women and men who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

 

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

Job Description

Responsibilities

 

  • Develop and maintain the SEO strategic roadmap for both Uber and UberEats
  • Collaborate with the Paid channel teams as well as the other marketing teams to ensure alignment across the APACx region.
  • Collaborate with local teams on aligning the direction on SEO and develop a consistent SEO content strategy.
  • Perform ongoing technical SEO audits, backlink analysis and content analysis
  • Oversee the research strategic keywords, content opportunities and best practices
  • Collaborate the Regional Social & Content and PR teams on content creation, linking and distribution

 

Requirements

  • 5 years of professional SEO experience in/around a start-up, e-commerce or mobile culture
  • Deep understanding of search engine ranking factors, semantics, algorithms and core SEO principles
  • Proven track record of overachievement
  • Advanced analytical skills, advanced Excel skills, knowledge of SQL a plus
  • In-depth experience with website analytics and SEO tools (e.g. Google Analytics, Seomoz) and strong understanding of attribution models
  • Programming skills a plus (JS, Python, PHP or any other programming language)

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