Website Optimization Lead - APACx

3 months ago
Marketing - Central Marketing
Requisition Post Information* : External Company Name
Uber Technologies, Inc.
Requisition Post Information* : External Company URL

Uber Overview

About Uber

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

Job Description

About The Role


As a Website Optimisation Lead on Uber’s Regional Marketing Analytics team, you will lead the charge on improving the user experience and conversion at every step of the funnel. You will use site analytics to identify opportunities, optimize current programs and run experiments.  You will play key role in the overall communication of strategy across our rides and eats businesses in the region. As the point person for educating marketing managers, designers and product managers on best practices for website creation, you will get the opportunity to work across many teams and countries.


What You'll Do:


  • Own the APAC-wide experimentation roadmap, prioritized according to revenue impact
  • Partner with global teams on conversion optimization initiatives
  • Collaborate with organic and paid channels to build dedicated, high converting landing pages across APACx
  • Transform the regional website communication strategies across country and city marketing teams, to produce high impact content
  • Lead monthly reporting to key regional and global stakeholders
  • Partner with Marketing Analytics on identifying high impact experiments tailored to different customer segments

What You’ll Need:


  • Minimum of 4 years of experience in multivariate testing and data analysis
  • Proficiency in web analytics tools such as Google Analytics
  • Project Management experience
  • Fundamental understanding of online marketing channels (e.g. Social, Search, Programmatic, Affiliate)
  • Significant experience with web-based languages (HTML, Javascript, CSS, PHP)
  • Strong execution and organization with the ability to work cross functionally
  • Strong communication skills
  • Ability to structure data, turn data into insights and insights into actions to guide our teams


Bonus Points If


  • Experience in app store optimization


About the Team


The Regional Marketing Analytics Team studies market dynamics amongst Riders, Drivers, and Eaters. It equips our teams with powerful insights and data to inform targetings, messaging as well as guide all programs touching external audiences.



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