Head of Global Social

US-CA-San Francisco
Marketing - Central Marketing

Uber Overview

About Uber


We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.


For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.


And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

Job Description

About the role


This role is responsible for leading Uber’s global social media team. This leader will help define the vision and strategy for global social media channels and campaigns, work with Uber’s brand, marketing, editorial and communications teams, and bring cultural relevancy and immediacy to our social channels.  You’ll lead and grow the team to develop our social voice and tone, global social content, social channel strategy and process, and build the strategies and resources for a widely distributed social marketing team.


What you’ll do


  • Inspire innovation and creativity across our global social channels and social campaigns.
  • Drive engagement through effective storytelling concepts, ideas and words.
  • Build an on-brand, on-narrative social calendar aligned to the central Marketing calendar.
  • Drive innovative and evocative content aligned to brand objectives, tailored for social channels.
  • Evolve and experiment with brand voice and brand style guidelines.
  • Work highly collaboratively with Strategy, Web, Campaigns teams
  • Mentor and grow a rapidly evolving social media team.
  • Facilitate knowledge and resource sharing to ensure a high bar for social execution across highly distributed teams, channels and cities.
  • Work with international teams to develop a sophisticated strategy for reaching audiences through international social media channels.


What you’ll need


  • Minimum 10 years experience as a leader and manager in multi-channel content creation and ideation.
  • Best-in-class editorial skills and a track record of mentoring young strategists, writers, editors, and marketing managers.
  • Excellent verbal and written communication skills.
  • In-depth expertise with online and social media marketing best practices, and ability to advocate to various internal and external audiences.
  • Ability to remain creative, diplomatic, calm under pressure.
  • Ability to work collaboratively, and to foster communication and collaboration internally and externally



  • Employees are given Uber credits every month.
  • The rare opportunity to change the way the world moves. We're not just another social web app, we're moving real people and assets and reinventing transportation and logistics globally.
  • Smart, engaged co-workers.



  • 401(k) plan, gym reimbursement, nine paid company holidays.
  • Full medical/dental/vision package to fit your needs.
  • Unlimited vacation policy; take time when you need it.


Uber is an equal opportunity employer and enthusiastically encourages people from a wide variety of backgrounds and experiences to apply. Uber does not discriminate on the basis of race, color, religion, sex (including pregnancy), gender, national origin, citizenship, age, mental or physical disability, veteran status, marital status, sexual orientation or any other basis prohibited by law.



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