Mobile Advertising Account Manager, APACx

SG-Singapore
Department
Marketing - Central Marketing

Uber Overview

About Uber

 

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

 

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

 

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

Perks

What You'll Do

 

  • Manage Uber’s mobile advertising spend across multiple publishers in APACx 
  • Negotiate pricing and contractual agreements
  • Monitor and analyze user acquisition campaign performance on a daily basis
  • Generate weekly performance reports and share key results with broader growth team
  • Design custom reporting dashboards to monitor campaign pacing and performance
  • Constantly communicate with mobile advertising partners - Slack, calls, in-person meetings
  • Work cross-functionally to drive campaign success - performance marketing team, data analysts, creative, legal, finance
  • Educate broader team on mobile advertising trends that can impact Uber’s growth strategy

Requirements

  • 3-5 years of experience in mobile user acquisition (mobile ad network, mobile DSP, mobile marketer)
  • Deep understanding of the mobile advertising ecosystem (mobile DSPs, mobile ad networks, mobile exchanges, mobile measurement platforms)
  • Advanced Excel skills; strong analytical background including data manipulation, pivot tables, VLOOKUPs
  • Able to sell and negotiate - can influence people’s actions and decisions using data
  • Can quickly and thoughtfully analyze performance metrics (ex: CPM, CPC, CPI, CTR, IR, CVR, LTV) and make campaign decisions that drive positive ROAS
  • Understands mobile attribution in detail (postbacks, post-install event tracking, attribution models, fingerprinting etc.)
  • Strong network in the SEA mobile advertising ecosystem a big plus

Options

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