Marketing Lead, UberEATS - Colombia

CO-CUN-Bogota
Department
Marketing - Local Marketing

Uber Overview

About Uber

 

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

 

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

 

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

Job Description

About the Role

 

The Head of Marketing role will take the lead to plan, coordinate with local and regional teams and execute all marketing campaigns in Colombia. You will be in charge of the marketing strategy to ensure that the business and acquisition goals are achieved at scale.

 

Perks

What You’ll Do

 

  • Lead our marketing strategy, marketing analytics, performance marketing, CRM, social and field marketing in Colombia, coordinating with the regional teams  
  • Lead a team marketers and be at the helm of the Colombian national marketing budget
  • Capture audiences and acquire Consumers (Eaters), Couriers and Restaurants
  • Generate brand awareness in the country, connecting to global brand guidelines
  • Work closely with partners in operations, product, support, sales and PR so all parts of the UberEATS experience deepen our customers’ and partners’ connection with our brand
  • Drive and manage growth at scale
  • Take an analytical approach to problem solving and scaling growth through a customer-centric lens, building all marketing dashboards and reporting structure

 

What You'll Need

 

  • Bachelor’s degree in Marketing or Communication and a demonstrated ability in quantitative fields
  • A minimum of 8 years of experience of digital marketing, user analytics, and/or consulting experience in a fast paced environment is expected - but we will consider candidates with less experience if they meet our other requirements
  • Experience creating agency briefs and business cases
  • Expertise around new communications mediums like social, email and newsletter marketing, etc
  • Experience making data-driven strategic marketing decisions using funnel tracking, A/B testing, and other analytical tools
  • An eye for design, and comfort wielding tools like Adobe Illustrator and Photoshop
  • Strong written communication skills and ability to craft a brand voice
  • Ability to take initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset
  • Growth hacking - knowing how to meticulously unpack the key levers for growing a business through keen analysis and scientific experimentation
  • Startup (all-hands-on-deck) approach
  • Passion for Uber’s mission, the on-demand delivery space, and food delivery in particular

 

About the Team

 

As part of the UberEATS City Team, you’ll lead the Marketing team and work closely with the General Manager and the Sales and Operations teams to support processes that scale and innovate UberEATS sales from the ground up.

 

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