Acquisitions Marketing Manager - Malaysia

MY-1-Petaling Jaya
Marketing - Local Marketing

Uber Overview

About Uber


We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.


For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.


And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

Job Description

The Role


  • The Acquisition Marketing Manager  is responsible for driving the new Riders, Drivers, UberEATS consumers and suppliers acquisition marketing strategy in Malaysia (that includes budgeting, multichannel planning and ROI optimisation, reporting)
  • S/he must be motivated by hitting and exceeding aggressive First Trip growth and ROI targets.
  • The position demands strong analytical, planning and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximise resonance with target audiences.
  • The ideal candidate is a team player who can work in a matrixed regional/country organisation, is relentlessly passionate about growing and engaging our community of Riders, Drivers, UberEATS consumers and suppliers , and can effortlessly switch back and forth between planning & execution.


What you'll do


  • You will build (annually) and refresh (quarterly) the country Driver, Rider, Eater acquisition go-to-market plan, including the evergreen channel mix and episodic campaign flights, based on the country GM’s total and first trip growth targets and budgets.
  • You will leverage market research and audience insights, working closely with Research & Insights lead to think creatively about segmenting, targeting and reaching potential customers with the appropriate channels and messages, and ensure creative validation through testing.
  • You will work closely with the Singapore-based Digital Center of Excellence where regional digital channel managers will execute online marketing against mutually agreed digital acquisition goals. You will surface opportunities and suggest new digital channels, submit bottom-up and execute top-down online tests, localise messages and creatives for local relevance, track performance to spot optimisation opportunities. You will own the incubation and execution of local greenfield digital channels and partnerships.  
  • You will lead offline acquisitions, focusing on high-impact tests and scaling across above- and below-the-line channels with a view to integrate winning channels into your always-on strategy (e.g. radio, press, out of home, direct mail, feet on the street…).
  • You will work closely with the country marketing brand & campaigns teams to ensure acquisition channels are properly leveraged into integrated marketing campaigns.
  • You will track and report on Performance KPIs across all acquisition channels to optimise ROI, including highlighting potential investment tradeoffs between all CPA-based activities (Paid Marketing, Partnerships/Co-marketing, Referrals, Promotion partnering Singapore-based Digital Center.
  • You will work collaboratively and cross-functionally with the local and regional Marketing and Ops groups to ensure successful execution of marketing programs as one team.

What you’ll need


  • Experience in driving fast user growth for a direct-to-consumer or large scale B2B SME online subscription product/service.
  • Proven, successful track record in acquisitions marketing online and offline, nurturing and conversion, while managing against aggressive CPA and revenue goals.
  • High proficiency in planning, budgeting and multichannel ROI optimisation supported by superior analytical skills.
  • Demonstrated ability to prioritize and a self-starter.
  • Highly organized, creative and critical thinker.
  • Understanding of the local digital and offline media landscape.
  • Comfortable working in an entrepreneurial environment.
  • Good in written and verbal communication skills.


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